alexandra tonks
Alexandra Tonks
Founder-Turned-Growth Leader Building Brands, Launching Products & Driving What’s Next in Digital Commerce
Building Brand Equity & Driving Revenue
Hi! I'm Alexandra 👋 I'm a marketing/product leader with 9+ years of experience building consumer brands. I led Clutch Nails from concept to nationwide retail and built full-stack growth systems that any brand can use. Now, I'm looking to join a team where I can bring my creativity, operator mindset, and bias for action to scale what’s next.
Go viral by choice, not by chance
TikTok
Strategy
Micro/Macro Influencers
Strategic
Partnerships
tailored strategy for any product or audience
Proven Success, One Campaign at a Time
🧠 Challenge
LYX, a growing dog wellness brand, wanted to scale awareness and revenue through affiliate marketing. They lacked the systems, tools, and creator pipeline to run a repeatable and impactful ambassador program.
⚙️ What I Did
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Built LYX’s affiliate marketing program from the ground up, including program design, platform setup, tiered rewards, and conversion tracking
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Recruited and onboarded 200+ pet-focused creators and affiliates through targeted outreach and personalized communication
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Coached creators on content strategy and positioning, ensuring high-conversion storytelling aligned with LYX’s brand voice
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Edited and optimized video content for TikTok, Reels, and YouTube Shorts, improving engagement and watch-through rates
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Developed internal tracking tools and workflows to streamline payout, UGC approvals, and performance reporting
